Hi, I’m Nivetha.
Founder of Beauty by Niv.

My story

From engineering
to beauty.

I started my career as an engineer, but my passion for makeup eventually led me to pursue what I truly loved: working in the beauty industry. Today, I have over 9 years of experience as a professional makeup artist.

Growing up, I often struggled to find the right shades and colours for my skin tone. Whenever I visited makeup stores, I was often recommended a lighter foundation “to brighten” my complexion. I also saw how deeper and dusky skin tones were sometimes unnecessarily whitewashed in makeup.

It made me wonder: why mask our beautiful, rich skin tones when they are such an important part of who we are?

I wanted to be part
of that change.

I wanted women with deeper skin tones to feel beautiful and confident in their own skin, without feeling the need to look lighter to fit into conventional beauty standards.

That is why my approach to makeup has always been about enhancing, not transforming. I believe makeup should highlight your best features, complement your natural beauty and bring out a polished, elevated version of you, while still allowing you to look and feel like yourself.